New Trends in Salesforce Technology

Business operations are highly transformed and renovated for a better performance with smart and connected technologies these days. This is an era of development and new fast growing trends in technologies. Salesforce has long been a market leader in CRM technology, but they’re also pretty good at research and customer support, both of these have well fueled their overall popularity with sales teams.

In the sales industry, there are a number of trends in the Salesforce technology. They vary from one size of business to another. A few main trends in the sales Industry is focused on the following given pointers:
• Increased customer expectations
• Increased use of data
• Growth and adoption of artificial intelligence (AI) in sales processes
• Movement toward inside sales and virtual sales
• Increased cooperation between sales, marketing, and customer service teams

Let us now explore more about the trends in Salesforce technology by focusing on one at a time.

• Expanding our marketing funnel to cover up more touch points in a better managed and refined way is the one to begin with. Although it is easier said than done since there are numerous things to manage in marketing but new Salesforce roll-outs have made them better. For example: Pardot Campaign.

• The advanced attribution and navigation analytics is another growing trend in Salesforce technology. The out-of-the-box options for multi-touch campaign influence have been extended, namely customizable campaign influence (Sales Cloud) and B2B Marketing Analytics.

• The AI Analytics built in the Salesforce CRM, is driven by the advanced machine learning, predictive analytics, natural language processing, and smart data discovery.

• Lightning Experience, is currently growing in popularity amongst new customers. There are many positive reasons why this app is great to use, not to mention aggressively competitive pricing, therefore this makes it more likely that existing customers are also choosing to make the switch too.

• An omni-channel that creates a unified experience across all of the available touch points. Salesforce AppExchange has been developing many customer service application making the customer support available all the time.

• The Predictive Customer Lifetime Value (CLV) is trending in Salesforce technology. It goes well beyond the data you actually hold on an account or a person, but instead uses machine learning to build a prediction that’s guided by your historical data in its entirety. It is a part of the Salesforce Marketing Cloud.

• Personalization of content with Pardot. It offers dynamic content creation, variable tags, and personalization strings for the marketing cloud.

• The Customer Communities and Partner Community on the Salesforce Community Cloud enabling the sharing of the experiences is one of the trendiest technology in Salesforce this year.

• Experiencing a richer content as now the mobile notifications can also include ‘rich’ media such as images and videos in the notification body. This particular new trend is even pulling more subscribers back to your offering.

• Mobility at the core; the new Salesforce technology is mobile friendly and is attracting more and more customers now. It can now be accessed from anywhere at any time. It has made the business operations easier than ever before.

• Account Based Selling (ABS) is one of the important trends of this year in Salesforce technology. This, o using correctly, account-based techniques not only shorten the cycle of buying, but also decrease the customer acquisition costs and churn. With the ABS, the ROI is also relatively easy to track.

The state of sales and marketing relies majorly upon the adoption of technology. The flexible sales models, and collaboration across teams for the improvement of customer experiences is also important for thee big success. High performing teams use more technology to streamline their everyday processes so they can spend more time personally closing deals. They also talk with their counterparts in marketing and customer success to better understand where prospects are coming from and what they expect when they move from lead to customer.

With the adoption of new technology in Salesforce as the trends of this year tell us. The future of business operation is bright with the Salesforce technology and is growing with every minute development in the technology.