5 Simple Steps To Delivering Better Product Demos

Use these five tips to arrange and execute demos that facilitate your audience to perceive your product vision and capabilities.

I’m a touch biased; however, I believe the merchandise demo is the most significant part of a selling strategy. It’s an opportunity to place your product’s best qualities within the spotlight, answer questions, and switch naysayers into believers. I’ve been doing product demos at Salesforce for a long time and learned the significance of delivering excellent presentations. Often, presenters are tempted only to utilize marketing positioning language. However, at this stage within the selling journey, your audience has most likely already detected that it makes better sense through a launch presentation or online content. Maybe they still have queries or are skeptical about a couple of products’ capabilities. It’s your job to alter their minds, or they’re aiming to bounce to a competitor. No pressure, right? Product demos should answer questions like, “How will this product work?” and “How can it profit my business?” These questions are typically stock-still in confusion and doubt. The goal of a product demo is to create confidence and enthusiasm by showing audiences precisely what they’ll be getting. And if you are doing this job exceptionally well, you’ll conjointly make them feel nice regarding the opportunities this product offers. You’ll be able to drastically improve your demos by honing many straightforward, however vital, steps. Here are five sensible tips for making product demos that audiences love.

Arrange an enormous question that your product demo can answer
It’s easier to raise a matter than to write a solution at the beginning stages of a project. An excellent question will inspire a great answer. And this question will still be helpful throughout the entire process, from getting to the presentation. As you collaborate with new internal stakeholders, you’ll start by saying, “Here’s the question we’re attempting to answer during this product demo.” G gifted groups shouldn’t be told what to do; they need to understand what they want to achieve. An excellent question will compactly specify your objective and spark the team’s imagination. It’ll conjointly grab your demo audience’s attention. Thus what makes a matter great? Excellent queries are evocative. They inspire the perceiver to marvel or imagine.

Here are many samples of stimulating questions:

What if your most typical business method took] several steps to complete?

What if you were sent a warning simply before creating a mistake?

What if it prices $5 to modify to a brand new browser tab?

These queries make the audience admit that their jobs and lives may be improved. It can be why these questions are so helpful within the demo’s initial couple of minutes. And from there, they will begin to visualize a story with the solution.

Establish the aim of your product demo

Nice demos deliver clear takeaways; however, doing this needs focus. First, we want to resist the temptation to point out everything. examine the overload during this example: “In this demo, I’m attending to show you how the Salesforce Platform allows you to build, automate, and secure low victimization code.” There are three takeaways here: build, automate, and secure. Remember, the merchandise demo’s job is to deal with doubt and confusion. And it will be challenging to try and do this if you’ve got three different takeaways. Therefore let’s strive to be additional focused. For example:

During this demo, I’ll show you how Salesforce Flow helps you employ automation to make your business processes more efficient.

Currently, I specialize in automation, making it easier for the audience to digest and appreciate. Set yourself and your audience up for fulfillment by focusing on the takeaway.

Visually introduce the utilization case for your product demo.

Your audience has to see how the merchandise works. However, how can we get them to attach the speak track and visuals? I use the phrase, “Here you’re watching…” to hammer that home. For example:

Here you’re trying at a loan application that one among our customers submitted.

Notice I’m mentioning what the audience is seeing. And I’m victimization that mental image to line the context and use case that the demo can dig into.

Determine the challenge your product addresses and also the outcome it builds attainable

Currently, it’s time to require the audience on a journey. And there is often no journey while not contrast. We want to travel from somewhere to somewhere. This suggests we need to check life without our product so show the development our products make possible. Thus let’s come back to our example:

Here you’re watching a loan application that one among our customers submitted. It involves dozens of manual steps. And as a result of this inefficiency, our client satisfaction scores tend to plummet. Finally, we cut the number of actions concerned in process one among these applications in half. And as you’ll see, our satisfaction scores haven’t been higher.

Notice the distinction between these 2 points. Merely put, high highs need low lows. This can be necessary because our demo’s end can solely be as pleasant as our starting was painful.

Show how your product permits the journey from challenge to resolution.

Imagine showing somebody an image of a broken-down house. Then imagine showing a picture of an Associate in an immaculate Nursing house and saying, “We assist you in building this happen!” Their natural question can be, “How?” It’s not enough to indicate the before and the after to your audience. To possess credibility, you need to show the journey between those 2 points. Each nice demo shows its audience how the merchandise helps them get from challenge to solution. However, how will we bridge these two points? I exploit three magic words to induce from downside to the answer: Because, Therefore, and But. What makes these words so unique? They force presenters to acknowledge what happened before showing the following step. For example:

Our business method is inefficient. Thanks to that, our satisfaction scores are plummeting. And therefore, we’ll use Salesforce Flow to make a replacement workflow. And since that, we’ve eliminated several of those steps with automation. You don’t have to be compelled to say these words in your speak track repeatedly. Be aware of the philosophy to attach every stage in your demo. This property helps your audience follow the story. You wish your audience to expertise what’s attainable along with your product. They must leave the demo feeling inspired. Though your audience doesn’t remember each detail of your presentation, they’ll remember what the experience feels like. They’ll think that life is going to be higher with your product. Those are my five tips for impressive live product demos. I’ll leave you with another: have a good time throughout your presentation. If the audience senses that you believe your product and are excited concerning it, they’ll believe in it and be excited, too. And your client relationships are going to be higher for it.